Link building and Analytics! First impressions- WOW. Analytics has SO MUCH information! It's a little overwhelming, and I don't really understand what all of it means, but I'm sure in the right hands, every piece of information is valuable. It's seriously nuts the detail they go into. Very very powerful stuff. Aside from the beast that is analytics, we talked about link building this week! I honestly do not think I understood even a small percentage of what goes into an online business before this class. It's so much more than SEO and attractive website design. I think the biggest takeaway for link building that I learned was quality over quantity. Google is smart. It can tell when a website isn't related to yours, or if a bunch of spammy links are being inputted. I also didn't realize how big networking would be for an online business. I feel like when I think of networking I think of boujee galas or MLM conferences, but networking can work online as well! If people can meet their soulmates online, then you can definitely create working relationships and friendships online as well. And those relationships can help you with link building and attracting clients in the future!
Ads! I had a bit of scare this week, where I was unable to get into my Google AdWords account. Luckily I figured it out after going incognito, so I'm taking my business underground and operating in secret. I'm just joking around, but seriously- going incognito is so much fun to say! Anyways, back to the task at hand. Expanded text ads. It was really cool to see my business ads set up in the same way that I see REAL business ads. Does that make sense? It just feels very legit and professional. And, it was super easy! I'm kicking myself for not running any ads for my photography business, but I definitely will be running them in the spring, when rings start getting bought and weddings start getting planned. It was also really cool to see what my classmates are doing for their businesses, and what their focuses are. I hope that we get to share our websites with one another, I'd love to see what everyone has been working on. I have some improvements I want to make to my we...
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