Okay WOW- Each week I'm realizing more and more just how much goes into an online business. Setting up products and payment on a site is trickier than I thought. Also, I honestly had no idea what hosting meant. Probably because the site I've created prior to this class has automatic hosting. So I've decided to use Squarespace again, just to stick with what I'm familiar with. I've really enjoyed brainstorming product ideas, designing the website, and even though I have no idea if it'll even be successful, I think it's going to be fun. I'm definitely stretching out of my comfort zone though, not just with the website end of things, but actually putting out a product and the possibility of not selling anything is pretty daunting. But I've experienced that in my photography business as well. Being based out of Rexburg can be tricky, because the main population is college students, who not only don't have a lot of cash, they're also being bombarded with a LOT of the same products and ideas. Competition is HIGH out here. With tight pockets too. It's not my ideal business market in all honesty, but that's the life of a business owner right? Persevering and sticking with it even if the odds are stacked against you. Something that's been hard for me though is comparing success between the various places I've lived. For example my photography business was a lot more successful in Utah and Washington than it has been here, and I feel like the Date Night Box idea I'm pursuing would also be more successful in Washington. That could be due to the fact that I have a lot more connections/networks in Washington since it's where I grew up though. Anyways, this has been a lot of rambling about various insecurities, but it's an accurate reflection that way! Setting up my website definitely made it all a lot more real, which is probably why all of this is surfacing.
Ads! I had a bit of scare this week, where I was unable to get into my Google AdWords account. Luckily I figured it out after going incognito, so I'm taking my business underground and operating in secret. I'm just joking around, but seriously- going incognito is so much fun to say! Anyways, back to the task at hand. Expanded text ads. It was really cool to see my business ads set up in the same way that I see REAL business ads. Does that make sense? It just feels very legit and professional. And, it was super easy! I'm kicking myself for not running any ads for my photography business, but I definitely will be running them in the spring, when rings start getting bought and weddings start getting planned. It was also really cool to see what my classmates are doing for their businesses, and what their focuses are. I hope that we get to share our websites with one another, I'd love to see what everyone has been working on. I have some improvements I want to make to my we...
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