Week 7 Reflection

 GoogleAds and Keywords! The nitty gritty. I feel like this is where we're really going to learn HOW to make our business successful, with SEO and Ads. You can have the most amazing, fantastic business in the world, with the world's most beautiful website to go along with it, but if people can't FIND your website.. what's the point? This is something that I've been needing to work on with my photography business, but I've felt a little hesitant for whatever reason. So I'm glad that I'm in a class that will force me to start making ads, getting familiar with the program, and that allows me to see the results. I've been thinking a lot about WHO I want to see my website, and what those customers might be looking for. Aside from creating a product that I think will serve my target audience, I have to really get inside their heads to a new level, trying to figure out what they're literally typing into their phones. It's not as creepy as it sounds. But I want to be sure that I'm showing up where I need to be, and that I'm showing up to the right people! Having visibility is great, but if my ads are getting shown to primarily grandparents or people my parent's age, I doubt that I'll have the same success with sales and website visits as I would if my ads were getting shown to young adults and college students. So all of my GoogleAds decisions need to be very intentional. That's sort of been the underlying theme of this class that I've noticed. All your choices, be they product, website design, keyword, etc, NEED to be very intentional and thought out.