Week 8 Reflection

 Ads! I had a bit of scare this week, where I was unable to get into my Google AdWords account. Luckily I figured it out after going incognito, so I'm taking my business underground and operating in secret. I'm just joking around, but seriously- going incognito is so much fun to say! Anyways, back to the task at hand. Expanded text ads. It was really cool to see my business ads set up in the same way that I see REAL business ads. Does that make sense? It just feels very legit and professional. And, it was super easy! I'm kicking myself for not running any ads for my photography business, but I definitely will be running them in the spring, when rings start getting bought and weddings start getting planned. It was also really cool to see what my classmates are doing for their businesses, and what their focuses are. I hope that we get to share our websites with one another, I'd love to see what everyone has been working on. I have some improvements I want to make to my website, especially if random strangers will be visiting it (hopefully) after seeing the ads. Something I've learned about ads is that there is a balance between enticing your audience by using hot keywords, and making sure you can deliver on what you're promising. You want to have clear expectations set, but you also want them to get to your page. Just a little lesson on honesty. Make sure you're not using whatever keywords and phrases you want, if you think they'll get you clicks. You should also be honest about your services. But at the same time, leave a little something to the imagination.