We're getting even more into the nitty gritty of Google Ads! As well as tracking successful conversions for your business. My conversion is when customers complete an order, so that's where I installed my code. I'll be honest, I was surprised at how many different codes I needed, for a simple small business. There's a lot to learn though, and why not take advantage of all the resources available to us? I feel like we're in the endgame now, just fine tuning our ads and SEO to hopefully see some good results. These projects and discussions have given me a lot to work with and apply to my photography business. I already have some keyword and headline ideas which is exciting! I'm also excited for my classmates, the different websites sound really interesting. I hope that people will post their websites so we can all look, like a mini science fair.
Ads! I had a bit of scare this week, where I was unable to get into my Google AdWords account. Luckily I figured it out after going incognito, so I'm taking my business underground and operating in secret. I'm just joking around, but seriously- going incognito is so much fun to say! Anyways, back to the task at hand. Expanded text ads. It was really cool to see my business ads set up in the same way that I see REAL business ads. Does that make sense? It just feels very legit and professional. And, it was super easy! I'm kicking myself for not running any ads for my photography business, but I definitely will be running them in the spring, when rings start getting bought and weddings start getting planned. It was also really cool to see what my classmates are doing for their businesses, and what their focuses are. I hope that we get to share our websites with one another, I'd love to see what everyone has been working on. I have some improvements I want to make to my we...
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