Skip to main content

Week 10 Reflection

 We're getting even more into the nitty gritty of Google Ads! As well as tracking successful conversions for your business. My conversion is when customers complete an order, so that's where I installed my code. I'll be honest, I was surprised at how many different codes I needed, for a simple small business. There's a lot to learn though, and why not take advantage of all the resources available to us? I feel like we're in the endgame now, just fine tuning our ads and SEO to hopefully see some good results. These projects and discussions have given me a lot to work with and apply to my photography business. I already have some keyword and headline ideas which is exciting! I'm also excited for my classmates, the different websites sound really interesting. I hope that people will post their websites so we can all look, like a mini science fair. 

Comments

Popular posts from this blog

Week 8 Reflection

 Ads! I had a bit of scare this week, where I was unable to get into my Google AdWords account. Luckily I figured it out after going incognito, so I'm taking my business underground and operating in secret. I'm just joking around, but seriously- going incognito is so much fun to say! Anyways, back to the task at hand. Expanded text ads. It was really cool to see my business ads set up in the same way that I see REAL business ads. Does that make sense? It just feels very legit and professional. And, it was super easy! I'm kicking myself for not running any ads for my photography business, but I definitely will be running them in the spring, when rings start getting bought and weddings start getting planned. It was also really cool to see what my classmates are doing for their businesses, and what their focuses are. I hope that we get to share our websites with one another, I'd love to see what everyone has been working on. I have some improvements I want to make to my we...

Week Four Reflection

 Okay WOW- Each week I'm realizing more and more just how much goes into an online business. Setting up products and payment on a site is trickier than I thought. Also, I honestly had no idea what hosting meant. Probably because the site I've created prior to this class has automatic hosting. So I've decided to use Squarespace again, just to stick with what I'm familiar with. I've really enjoyed brainstorming product ideas, designing the website, and even though I have no idea if it'll even be successful, I think it's going to be fun. I'm definitely stretching out of my comfort zone though, not just with the website end of things, but actually putting out a product and the possibility of not selling anything is pretty daunting. But I've experienced that in my photography business as well. Being based out of Rexburg can be tricky, because the main population is college students, who not only don't have a lot of cash, they're also being bombard...

Week 9 Reflection

 Google Analytics, and Quality and Relevance Scores!! Lots of big words and big moves here this week. First impressions- if you don't use Google, your business is toast. There are SO many resources in Google to build up your SEO and get your website in front of the right eyes. It's amazing how in depth they are, especially for a free service. Google will tell you if how your ad is looking, so you know if it's ready to be published. This means you truly get the most bang for your buck, which is what we're all looking for right? There's also resources within Google that will let you know how you can improve your quality score, it really is just a wealth of knowledge and resources. I love how everything works together too- Quality score is a reflection of your Ads, which can be linked to your Analytics, so you have a good idea of what's going on within your website after the Ad is presumably effective.