Search Engine and Landing Page Optimization! My landing page is pretty good I think, it's very true to the ads that I'm running. I do think I should add more to it, give it more body text so it's not as choppy and abrupt. As far as SEO, my website needs a lot more to it to help it out. There isn't a lot of texts, pages, or products. I think something I could do to help it become more established is adding social media links, blog posts, and more on my About page, specifically about Date Night Boxes, since that's my main keyword. My website's SEO isn't very good right now because there's not very much to optimize, so I need to change that. I also want to focus on optimizing more unique or specific keywords on my pages. I'm trying to focus more on the locations, even though my product is able to be shipped. This way, I can create blog posts about Rexburg, about what it's like dating in a college town, etc!
Ads! I had a bit of scare this week, where I was unable to get into my Google AdWords account. Luckily I figured it out after going incognito, so I'm taking my business underground and operating in secret. I'm just joking around, but seriously- going incognito is so much fun to say! Anyways, back to the task at hand. Expanded text ads. It was really cool to see my business ads set up in the same way that I see REAL business ads. Does that make sense? It just feels very legit and professional. And, it was super easy! I'm kicking myself for not running any ads for my photography business, but I definitely will be running them in the spring, when rings start getting bought and weddings start getting planned. It was also really cool to see what my classmates are doing for their businesses, and what their focuses are. I hope that we get to share our websites with one another, I'd love to see what everyone has been working on. I have some improvements I want to make to my we...
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