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Week 12 Reflection

 All things social media!! My favorite haha. I honestly have a love hate relationship with social media.. it can be so much fun but it's ridiculously easy to compare yourself to others. It really is such a powerful tool though. I surveyed my followers on Instagram and over 70% of them found their wedding photographer on Instagram which is CRAZY. But I did the same thing! I can't remember the last time I Googled a product, if I know what I'm looking for I'll just go to their Instagram page and click on their website there. I like that I don't have to wade through ads or spam links, I can just immediately find what I'm looking for. BUT. That being said. Websites are where the money gets made. (Unless you're an influencer) When Instagram/Facebook was down for a few hours a couple weeks ago, a business owner I follow stressed the importance of websites. If social media went down forever and took your website down with it, we would be in trouble! They compared social media to renting, while a website is like owning a house which was really illuminating for me. Instagram is owned by someone else who really has control over who sees your content, and if your account will ever get blocked. There's also a lot of hacking problems on Instagram which can be devastating if you've built up a strong following and SEO for your page. The main thing I want to work on for my own Social Media SEO/marketing is showing more of my personality on my page & creating more Reels to hopefully reach a wider audience. I also plan to create some targeted Instagram over the holidays and in the Spring- prime engagement time. 


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